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PEACE POINT
ENTERTAINMENT GROUP

79 Berkeley St
Toronto, ON
M5A 2W5
Phone: 416-365-PPEG (7734)
Fax: 416-365-7739

EMAIL:

GENERAL INQUIRIES: info@peacepoint.tv

SALES & ACQUISITIONS: sales@peacepoint.tv

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Peace Point Entertainment Group launches new mobile app “Olson Recipe Maker” from top chefs Anna and Michael Olson

Just enter ingredients on hand for fresh and simple custom recipes with start to finish instructions for the busy budding chef

Toronto, Canada – October 19, 2011- Peace Point Entertainment Group announces the launch of the Olson Recipe Maker, a new mobile application from celebrity chefs Anna and Michael Olson. Designed for the food lover with any level of cooking experience, users just enter ingredients on hand to create fresh and simple custom recipes, with step-by-step instructions and tips for cooking a delicious meal.

Olson’s Recipe Maker is not a cookbook, but a highly innovative data-driven application, which generates recipes based on exactly what you already have at home. It’s also an instructional tool featuring short ‘how to’ video segments by Anna and Michael with advice on everything from food selection to cooking techniques. Custom recipes can be saved in your own personal database.

Known for her hit Food Network Canada shows Sugar and Fresh with Anna Olson (produced by Peace Point Entertainment) top chef Anna Olson and her husband Michael, well known chef and culinary instructor at the Niagara College, are one of Canada’s most celebrated food teams. Together for nearly 15 years, they have penned seven cookbooks full of delicious original recipes.

“We are excited to take Anna and Michael’s expertise in creating fresh yet simple cooking to a new platform,” said Les Tomlin, President & CEO, Peace Point Entertainment. “This is a truly innovative app that is perfectly suited for today’s busy lifestyle, no matter your skill in the kitchen.”

“We wanted to share our knowledge and passion for great food in a very accessible and easy-to-use way, with all the techniques and tips to get great results every time. The Olson Recipe Maker has everything the busy food lover needs to create delicious meals simply and quickly,” said Anna Olson and Michael Olson on their new project.

Canada Media Fund (CMF) Experimental Stream financed the project, which is sponsored by KitchenAid. The Olson Recipe Maker was created and produced by Eric Leo Blais, VP Digital Media, Peace Point Entertainment together with Anna and Michael Olson. BCK Group designed the interface and built the application.

For more information visit: www.olsonrecipemaker.com

For more press information and photos visit: www.olsonrecipemaker.com/press.html

About Peace Point Entertainment

Peace Point Entertainment Group Inc. is one of Canada’s leading media companies, producing award-winning, multi-platform content for worldwide markets. Peace Point has produced hundreds of hours of engaging, high quality programming for major North American broadcasters including CTV, Shaw Media, Corus Entertainment, Rogers Media, Discovery Communications and Viacom. Its content is seen in over 50 countries worldwide on broadcast and specialty channels, in addition to websites, mobile devices and through numerous apps available on iTunes and BlackBerry App World. www.peacepoint.tv

About Anna and Michael Olson

Celebrity chef and face of the Food Network for 8 years – Anna Olson and her chef-star husband Michael are one of Canada’s most celebrated food teams. They worked side-by-side at the acclaimed Inn on the Twenty Restaurant in Jordan, Ontario and the sparks flew. Together for nearly 15 years, they have penned seven cook books full of delicious and wholly original recipes. Anna & Michael share a mutual enthusiasm for cooking and learning, with a constant sense of joy, humour and curiosity as they travel their culinary journey.

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For more information:

Mary Powers, MPowers Communications +1 416 767 8692, mpowers@mpowers.ca

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