Terra Footwear was so impressed with their product placement deal on our television series Ed’s Up!, they commissioned us to produce a national interactive English and French multi-platform advertising campaign.
It involved the production of six 15 second commercials (English and French) which aired on TV and online. Each television spot featured the hyperlink “terraworkshere.com”. The web version highlighted Terra boots and shoes and hyperlinked them to Terra’s corporate website.
Using a cell phone or a video camera, users were invited to shoot and submit their own commercial of Terra footwear “on the job.” For one weekend, the grand prize winner got to live life like a rock star.